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Introduction: In recent years, the popularity of free bets has increased significantly in the online gambling industry. Free bets refer to promotional offers provided by online sportsbooks and casinos to attract new customers or retain existing ones. These offers provide customers with the opportunity to place bets without risking their own money. However, the effectiveness of free bets in influencing consumer behavior is not well understood. This study aimed to investigate the impact of free bets on consumer behavior and to identify the factors that influence the effectiveness of these offers.

Methodology: A survey was conducted among 200 online sports betting customers who had received free bets in the past. The survey collected data on the demographics of the participants, their gambling behavior, and their perceptions of free bets. Additionally, the survey included questions that measured the effect of free bets on their betting behavior, such as the frequency of betting, the amount of money spent on betting, and Mirror News Today the types of bets placed. Results: The results of the study showed that free bets had a significant impact on consumer behavior.

The majority of participants reported that they had increased their frequency of betting and the amount of money spent on betting after receiving free bets.