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Introduction: In recent years, the popularity of free bets has increased significantly in the online gambling industry. Free bets refer to promotional offers provided by online sportsbooks and casinos to attract new customers or retain existing ones. These offers provide customers with the opportunity to place bets without risking their own money. However, the effectiveness of free bets in influencing consumer behavior is not well understood. This study aimed to investigate the impact of free bets on consumer behavior and to identify the factors that influence the effectiveness of these offers.

Methodology: A survey was conducted among 200 online sports betting customers who had received free bets in the past. The survey collected data on the demographics of the participants, their gambling behavior, and their perceptions of free bets. Additionally, the survey included questions that measured the effect of free bets on their betting behavior, such as the frequency of betting, the amount of money spent on betting, and the types of bets placed. Results: The results of the study showed that free bets had a significant impact on consumer behavior.

The majority of participants reported that they had increased their frequency of betting and the amount of money spent on betting after receiving free bets. Additionally, participants were more likely to place riskier bets, such as accumulator bets, when using free bets. The study also found that the effectiveness of free bets varied depending on the amount and type of free bets offered. Participants were more likely to respond positively to free bets with higher monetary value and those that were easy to use.

Furthermore, the results showed that the effectiveness of free bets was influenced by the participants’ level of engagement with gambling. Participants who had a higher level of engagement with gambling were more likely to respond positively to free bets. However, the study also found that free bets had little impact on participants who had a history of problem gambling. These participants were more likely to continue betting even after using free bets and were more likely to experience negative consequences, such as financial losses, than those who did not have a history of problem gambling.

Conclusion: In conclusion, the study provides valuable insights into the impact of free bets on consumer behavior. The results show that free bets are effective in attracting and retaining customers, but their effectiveness varies depending on the amount and type of free bets offered. Additionally, the study highlights the importance of considering the level of engagement with gambling when offering free bets. This study has important implications for online sportsbooks and Mirror News Today casinos, as they seek to attract and retain customers while also promoting responsible gambling practices.

Future research can build on this study by exploring the impact of free bets on different segments of the gambling population and investigating the long-term effects of these offers.