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As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence.

Yet, here I am with one of those topics… I’m here to talk about what is to come in SEO, as prophetic as that sounds, based on the context of the past and what we’re currently seeing.

Change is scary. In SEO, we’ve seen it before. Yet, the constant remains – searchers still need to find our organizations, brands, and clients in search engines.

Over the years, we’ve seen direct answers, more prominent ads, and many other things decrease exposure and click-through rates from organic search results.

Still, we’ve yet to see a worst-case scenario play out. The SEO industry has continued to adapt and become stronger.

What does AI mean for SEO?

Yes, getting on to what all this means. Friends and colleagues have asked me several times in the past few weeks whether SEO is relevant or will exist with the rise of AI.

My answer to each has been that there’s a constant that I don’t see going away.

No matter what the search engines look like or what specific source a person uses to find information or get it from, brands and companies will continue to want to be found by their audiences.

That means, whether it is in Google, burung pipit in an AI source or on their refrigerator, there is a target audience and a brand-seeking connection.

The vehicle could be a chatbot, AI, connected device, voice assistant, or sentient robot that is a part of our family.

I’m personally interested in and excited about the applications for my agency, businesses, and as a consumer.

I’m sure we’ll see a lot of spam and junk among the cool things and that, like anything new, we’ll have to wait and see a bit.