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Flawed SEO content strategy

Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages.

Yet, they mostly focus on creating Consideration and Decision content while overlooking Awareness and Interest stages altogether.

This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO.

Product marketing teams have metrics to chase, and this content approach supports that.

They want to get MQLs (marketing qualified leads) and SQLs (sales qualified Leads) faster to achieve their MRR (monthly recurring revenue) and fafaslot 123 ARR (annual recurring revenue) targets.